A mandatory requirement for advertising on your vehicle is obtaining permission from the RTA; however, acquiring the RTA permit is a straightforward process. RTA inspectors will review your vehicle’s design to ensure compliance with the rules and regulations of the Dubai government. Once your design meets the specified requirements and the payment is cleared, RTA will issue a permit for each vehicle, valid for one year. Familiarizing yourself with the rules and regulations can prevent rejection from RTA, saving you time and money. Our experts at Sahara can provide you with a hassle-free complete service and offer advanced advice.

Required Documents:
  • Mockup of the vehicle on all four sides (design and graphics)
  • Company trade license (Owner of the vehicle)
  • Trade license of the applying company (If using a third-party agency)
  • Vehicle ownership certificate
  • CID approval and vehicle inspection (for full wrapping only)
General Terms and Conditions:
  • Over 50% of your advertising content should be in Arabic.
  • The Arabic trade name must match the license and vehicle ownership.
  • Mentioning an activity not listed in the trade license is not allowed.
  • Approval from Dubai Police (CID) is required for changing the vehicle’s color.
  • For real estate brokerage/real estate advertisement, a No Objection Certificate is required from the Dubai Land Department.
  • For rented vehicles, a No Objection Certificate from the leasing company is necessary.
  • If the advertisement is for a brand, you must present the ownership of the trademark registered at the Ministry of Economy, or the owner’s NOC ratified by the notary.
Graphics Requirements:

The following graphics and designs are not allowed:

  • Smoking symbols in all forms
  • Flags of countries
  • Religious slogans or symbols
  • Images violating public morality
  • Other languages (excluding Arabic and English)
  • 3D images
  • Images on the front upper part of the vehicle
  • Images of real people
  • Advertising on the windscreen
  • Graphics should not include excessive expressions on one side (images and text).

The maximum number of images on each side of the vehicle is 4 to 5.

For more information, please visit the RTA website.”